Direct Marketing + Social Media = Direct to Share

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Magnify campaign effectiveness by putting your customers to work for you. Turn your direct mail and e-mail contacts into viral marketing by offering incentives. Reach out directly to social media influencers using multiple channels.

How do we make direct mail go viral?

 

Campaign Steps

1. Initial Offer to Consumer

In this first step, we’ll draw visitors to your personalized micro-site or landing page with  an attractive promotion. Once there, visitors must print a coupon in order to receive the promised incentive.

We can drive the seed group of consumers to your micro-site with any or all  of the following distribution options:

• E-mail
• Direct Mail
• Pay Per Click
• Social Media Outreach
• Blog Postings
• Celebrity / Sponsored Tweets

2. Incentive to Share

In the second step, we’ll maximize the initial contact. Once your new customers have received their incentives, they’ll receive another offer: they can win a prize of greater value just by sharing your marketing message via Facebook, Twitter, or e-mail.

3. Opt-in Remarketing List

We’ll compile a new, larger database you can use for follow-up — a database of people genuinely interested in your product.

4. Tracking Your Results

We use a proven system that provides you easy access to personalized analytics. You’ll be able to view campaign metrics and data  including:

• Traffic to your micro-site,
• Opt-ins to your mailing list,
• Open and click-through rates,
• Traffic and activity on social media platforms, and
• ‘Likes’ on Facebook.

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